iRacing Announces TCR Branding Deal

Posting this item late due to sickness. Apologies for the gap in coverage (whole of February, 2024).

Last month iRacing announced that World Sport Consulting’s TCR Series branding will be introduced on any applicable TCR Series cars running in the service, and that their standalone series will be renamed to the iRacing TCR Virtual Challenge.

Their text:

iRacing and WSC (World Sport Consulting) are pleased to announce a new long-term partnership that will add the TCR Series branding to the world’s premier motorsport simulation. As part of the agreement, iRacing’s four current TCR touring car models—the Audi RS3 LMS, Hyundai Elantra N, Hyundai Veloster N, and Honda Civic Type R—will all have the TCR branding added to them, and their standalone series will be renamed the iRacing TCR Virtual Challenge.

“We couldn’t be more excited to announce our new partnership with WSC to add TCR to iRacing,” said iRacing president Tony Gardner. “The TCR formula is globally recognized as the standard for touring car racing, and the four TCR vehicles already in iRacing have proven to be very popular with racers of all skill levels from around the world. TCR is also very active in esports with their own events, making the alignment an even more natural fit. We’re excited to work with them to bring the TCR license to iRacing and expand what is already a very popular discipline on the sim. We’re looking forward to many great years of virtual racing to come!”

Marcello Lotti, WSC President said: “We are proud of this new partnership with iRacing because it will give a crucial contribution to further strengthen the image on TCR competition in the North America region. On top of this, the partnership with such an important platform will be especially appreciated from all TCR fans around the world who are interested in SIM racing activities.”

Since its unveiling in 2014 and inaugural season a year later, the TCR specification has become the world’s premier homologation formula for touring car racing. Sixteen of the world’s top automakers have been represented by 27 models across international, regional, and national TCR series over the past decade. In addition to these series, the formula has also become a mainstay in many endurance series, including the IMSA Michelin Pilot Challenge, where the cars have been competing on iRacing for multiple years.

iRacers can expect to see the TCR branding added to iRacing in the coming months. In addition, any future TCR cars to join iRacing’s roster of more than 120 officially licensed vehicles will carry the TCR branding as well, and further conversations about additional ways to expand the partnership will be happening in the coming months.