SIMBIN Signs Deal With US Publisher THQ for XBox

SIMBIN today announced they have signed a multi-title deal with THQ for initially the RACE product on XBox 360. Check out the full press statement below.

Press release:

SimBin signs multi-title deal with US publisher THQ
AGOURA HILLS, Calif. May 1, 2006 — THQ Inc. (NASDAQ: THQI) today announced a multi-title deal that will see the award-winning GTR franchise racing to the Xbox 360™ video game and entertainment system from Microsoft.

Crafted by award-winning Swedish development studio SimBin Development Team AB, GTR features all the cars, drivers and tracks from two full FIA GT Championships and challenges casual racers to become world-class drivers. Directed by professional racing driver and former FIA GT Team Owner, Henrik Roos, GTR sets new standards for racing realism on console. GTR is expected to ship globally on Xbox 360 in spring 2007.

– We are excited to be working with one of the foremost European developers to bring a truly unique racing experience to Xbox 360, said Ian Curran, senior vice president, international publishing, THQ. The talent at SimBin combined with the unique background that Roos brings to the team means that we will be able to deliver a meticulously comprehensive and entertaining racing experience to gamers.

– SimBin has built a reputation for delivering cutting edge technology, unmatched atmosphere and white-knuckle realism in our racing games, said Henrik Roos, chief executive officer, SimBin. With GTR for Xbox 360 we are developing a title that is not only a truly authentic racing game, but also a challenging, realistic and entertaining game that will be easy to learn but tough to master. In other words – do it for real!

– Working with first rate external development houses is a top priority for THQ across Europe, and we are very pleased to be producing SimBin´s first next generation console racing titles,” said Andrew Walker, business development director THQ (UK) Ltd. SimBin and GTR is another example of THQ building a great business partnership with emerging talent in a major genre like Racing. Just as we did with People Can Fly and Juice Games, we are creating a stable long term relationship with the developer with a goal of building a big franchise on next gen consoles.

Header image from GTR 2.